Statistic from Smart Insights.
1. Add a CTA (Call to action).
You should have a CTA on every key piece of content.
2. Contact Info
Ensure all your contact and social media details are present.
3. Consistency
Make the footer design consistent with the rest of your site.
4. Menu
Always have a menu present to help your visitors navigate the site.
5. Trust
Add trust symbols such as payment icons, awards and memberships.
6. Updated
Always keep the information in your footer updated.
1. Offer a valuable incentive
Tempt with a discount, a free gift or exclusive content.
2. Eye-catching headlines
Clearly communicate the benefit of engaging with the pop-up. eg “10 Proven Strategies to Boost Your Productivity”.
3. Optimise timings
Determine the best time to add a pop-up, without impacting the customer’s experience. Exit pop-ups are a solid choice to stop people leaving your site!
4. Limited-time offers
Create a sense of urgency that this offer ain’t going to last forever!
5. Optimise for mobile
Ensure that your pop-ups are mobile-friendly and won’t ruin your visitor’s experience.
6. Sweet CTA
Ensure that your call-to-action (CTA) button is clear and conveys the action users should take. eg “Get Started Now”
7. Add social proof
Incorporate customer reviews, ratings, or user testimonials.
8. Test, test test
Experiment with different colours, timings and copy in order to achieve the best results.
RED: Urgency, excitement, and action
For creating a sense of urgency in your CTA eg “Buy Now” or “Limited Time Offer.”
GREEN: Growth, success, and positivity
For positive actions like signing up, getting started or trying something new. eg “Download Now” or “Subscribe.”
BLUE: Trust, reliability, and professionalism
For CTAs to encourage users to learn more or take their time. eg “Learn More” or “Explore.”
YELLOW: Optimism, energy, and positivity
For CTAs that promote positive actions or convey excitement eg “Enter to Win” or “Play Now.”
PURPLE: Creativity, luxury, and uniqueness
For CTAs that offer exclusive or premium experiences eg “Experience the Elite”
Here’s some simple things to check:
1. Typos
Spelling mistakes on your website really isn’t a good look. And so simple to fix!
2. Slow loading
If your site is slow, I’m going to question if I want to do business with you. Look at simple ways to improve this eg
3. Outdated content
Ensure all content is up to date, especially news and privacy policies. I also hate to see sites with 2017 in the footer!
4. Poor security
Yep, I still often see sites without https secure sockets. I then run a mile!
5. Broken links
There’s no excuse for this one. Go through your site and check them all!
6. Redundant social media accounts
I always check those links and if they‘ve not been touched for 3 years, then i‘m off!
7. No trust symbols
Saving the best until last. Your site should have: